There are times wherein a corporation would undergo a certain situation wherein their whole name could be spoiled. Scandals, rumors, and other types of bad situations involving the corporation could really destroy the sales of the corporation which is why when these things happen, they have to react quickly. The best thing for management to do in this situation would be to come up with a crisis communications plan.
When making these kinds of plans, it is very important to include what kind of medium one would be using in order to deliver the message. The mediums could range from internet channels, the media, or simple word of mouth communication. As long as one is able to get the message to be viral, then he should already be successful.
Now the very first part of the plan that will be made would be an overview of the crisis and what exactly happened. Now the first part has to be a report of the exact happenings of the situation and of course the chain of events that actually influenced the situation. So basically, one will have to put some of the signals and warnings that the corporation saw.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
Now the next part is a complete and detailed assessment of how the corporation was able to address the situation. Of course they should also list down the names of people who were actually included in the situation and what their roles were in detail. Of course many would prefer to use an action matrix in order to illustrate their actions.
Now the next part would be involving the message of corporation to the target audience. This would include a whole sheet of facts that could be used in the message, some key messages that the corporation would want to get across, and the people who were involved in this whole situation. Most corporations would also use a five step model for message preparation.
Now the last part would be to now come up with the details on how exactly the management would want to present the message. Now when a corporation would want to target a specific audience, then they should show a list of people that are in that audience. From there, the media contacts, press contacts, and of course some third party contacts would be listed in this part and how they are going to be used to blast the message.
So basically, that is a simple template for making a crisis communications plan. Now one thing to take note when addressing this type of situation is that it should be addressed as soon as possible. Advisably within a week so that the bad image will not stick.
When making these kinds of plans, it is very important to include what kind of medium one would be using in order to deliver the message. The mediums could range from internet channels, the media, or simple word of mouth communication. As long as one is able to get the message to be viral, then he should already be successful.
Now the very first part of the plan that will be made would be an overview of the crisis and what exactly happened. Now the first part has to be a report of the exact happenings of the situation and of course the chain of events that actually influenced the situation. So basically, one will have to put some of the signals and warnings that the corporation saw.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
Now the next part is a complete and detailed assessment of how the corporation was able to address the situation. Of course they should also list down the names of people who were actually included in the situation and what their roles were in detail. Of course many would prefer to use an action matrix in order to illustrate their actions.
Now the next part would be involving the message of corporation to the target audience. This would include a whole sheet of facts that could be used in the message, some key messages that the corporation would want to get across, and the people who were involved in this whole situation. Most corporations would also use a five step model for message preparation.
Now the last part would be to now come up with the details on how exactly the management would want to present the message. Now when a corporation would want to target a specific audience, then they should show a list of people that are in that audience. From there, the media contacts, press contacts, and of course some third party contacts would be listed in this part and how they are going to be used to blast the message.
So basically, that is a simple template for making a crisis communications plan. Now one thing to take note when addressing this type of situation is that it should be addressed as soon as possible. Advisably within a week so that the bad image will not stick.
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