Various Advantages Of Channel Letters Charleston

By Leanne Goff


In considering the use of channel letters Charleston residents ought to be aware that the letters have either type or graphics, or both. These allow clients to easily find and identify businesses. The signs are normally installed on building portions which are well visible and which will allow the letters to be well lit up when it is dark. As such, the signs are useful not only during the day but also when it is dark. Actually, they are better seen in the dark.

The reason this method is used over traditional sign faces is the fact that city building codes will allow for more square footage with this technique. When it comes to the traditional signs, the rectangle of the face gets counted against square footage that is allowed. However, with channel letters, only letters are taken into account and the face of the building is never viewed as a sign face. Consequently, the lettering can be made larger and can be viewed from greater distances.

This technique of advertisement makes use of Light Emitting Diode technology so that customers are able to see them at night. The lettering is constructed using metal or high grade plastic on the sides and translucent colored Plexiglas that serves to allow light to emit from each letter whenever power is turned on.

LED technology is superior to neon for various reasons. Neon lights tend to be more costly and take a lot of time to fabricate. Further, they can be easily broken. There also are chemicals such as mercury contained in neon that are deemed hazardous to the environment. LEDs last longer and will rarely fail or need replacement.

The pieces that are made use of are not limited to shapes. There is the option of forming them into logos which help in identification and branding. There are a whole range of fonts and colors that are available. Furthermore, there are custom moldings done to exact specifications of business owners. Possibilities can further be expanded by adding three dimensional aspects to logos that are used. There can be fabrication of every letter with bevels. There also is addition of depth to logos. This makes the business unique and improves customer loyalty.

The cost incurred in the installation is dependent on materials utilized. Due to competition from various sign makers however, prices are kept more or less affordable. People that do not know any sign makers will need to use companies that are reliable if they look to be guaranteed of success.

The types of channel lettering are varied a great deal. There are those that are raceway mounted and are attached to long rectangular aluminum boxes that are narrow. The boxes are called raceways. They have electrical components like wires and power supplies. Letters are mounted on raceways that are then mounted on the building.

In using channel letters Charleston business owners can also use direct mounted lettering. Unlike in raceway mounted ones, these are directly attached to the surface of the building. There is then feeding of wiring through the wall. These installations are cleaner looking but also need more installation time.




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