Persistence: Is That They Key To Success In Business?

By Dawn Damico


Patience or Persistence? Which is better?

First, let's find out what persistence means: "Persistence" is the "firm or obstinate continuance in a course of action in spite of difficulty or opposition..."

If your learning how to be successful, some will tell you that persistence will get you to your goal. After all, Denis Waitley himself said that "Success is almost totally dependent upon drive and persistence..."

This can be true...sometimes.

However, the danger lies in embracing that persistence at the expense of listening to the signals around you why something may not be working.

Huh?

Look at that definition of Persistence again. "...the firm or obstinate continuance..." What comes to mind when you think of a person who is "obstinate?"...stubborn, bullheaded; inflexible, unyielding and perverse.

Not exactly words that would describe a person who is supposed to be a visionary...an entrepreneur, right?

Stubborn, bullheaded; inflexible, unyielding and perverse. Do those kinds of limiting words describe a visionary leader? Or a tyrant?

So the question you should be asking yourself is: Do you need to grind it out, be persistent, and battle resistance to build your business? Is being "persistent" the best way to get from where you are to where you want to be?

Is there a better way? Is there a way not so cluttered with ego?

You don't have to give up on your dreams. What I mean is that by taking the time to listen to your gut and the soft (and sometimes loud) clues all around you, then you may find an even better, easier, and faster way to accomplish what you want and sometimes even more.

And this is where Patience comes in. Yes, even in business, Patience is a virtue. (even though it may not win you any medals...)

That is the "capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset..."

It takes practice (or persistence) to become Patient! Patience is the "capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset..."

Not true!

In fact, being patient as you build your business takes an enormous amount of confidence and faith...and power. You have to know beyond all doubt that your product and your service are needed by the market.

The time frame of your success may not be what you originally anticipated; you may need to travel down different paths to get there; but because you are patient, confident, and have the ability to be flexible in your approach and adjust your course as different and better opportunities present themselves, you can become successful.

Trust me...I have some experience with this; that confidence that you need can be tough to hang onto. Especially when "life" pulls the rug out from under you.

I've been there!

But even when a challenge presents itself; even when it seems to be taking FOREVER to get where you're going; if you go through the steps of the process with patience and an openness you will not only enjoy the journey, but get the most value from the challenges you face.

If you knew you couldn't fail...what would you do differently?

Would you focus more on the core business or busy work? Would you embrace the tools and training you needed to get to the next level? Would you create that product, write that book, or reach out and call those potential clients that showed some interest in your services?

There are always a thousand reasons why we "can't" do something; reasons why it won't work. And most often, we fool ourselves into thinking that "something" that is holding us back from success is external: not enough education, a bad economy, not enough time.

Be patient...with yourself and with your business.

Set your goals; form good habits to get to those goals, and enjoy every step along your journey!

When you enjoy the journey, you can better enjoy the success of your journey.




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